Big, Bold, Umami Flavor.....Its called "Epic" AP Rub for a reason. Kosher Salt Flake, Course Black Pepper, Garlic, Porcini Mushroom, and Acho Pepper with a Burst of Savoriness. No Sugar or MSG. Great on Beef Roast, Brisket, Grilling Steaks, Pan Seared Steaks, Lamb, Pork Roast, Chicken and Vegetables. Helped get us a couple 1st place finishes in the SCA last year.??? Currently being used successfully at SCA competitions.