Bad Ass Shit is a seasoning designed for the sophisticated cook to add a new demension of flavor to beef or pork. And When we say Bad Ass, we're not talking Hell's Angels Bad Ass- more like James Bond Bad Ass. if you've noticed James always uses class, persuasion, sophistication, and if need be, he'll kick the ever-loving shit out of them. This seasoning does a couple of things most generic seasonings don't. First of all, it tenderizes meat ( no, Not with MSG or and other flesh-eating chemical). Second, it was designed for you to be able to match it to your taste. if you like a strong flacor, use a lot. Subtle, then not so much. As you can see, it's very user friendly- and intuitive.