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Bring out all juicy, smoky, outdoor flavors of your best meats with Jack Daniel's® BBQ Beef Rub. Developed especially for smoking brisket, this seasoning dry rub is a blend of spices, seasonings, and signature Jack Daniels flavor to make any cut of beef a blue-ribbon winner. Just cover meat with the beef brisket rub, refrigerate 1 hour, and apply a second coat before placing in smoker. Jack Daniels BBQ Beef Rub is an excellent brisket seasoning, but also a great flavor enhancer on steaks, roasts, ribs, or any variety of smoked or grilled beef. 9 oz.