Sweet Rub O'Mine is a World Champion BBQ Dry Rub. Unlike some rubs, it's not designed for only one thing. This Rub's good on anything! Sweet Rub O'Mine is endorsed by Mark Lambert, Head Shoulder Cook for Sweet Swine O'Mine BBQ team, the team that won the World Championship in 2009. Sweet Rub O'Mine is made with turbinado sugar and contains the perfect balance of BBQ flavors for world champion results. Made in USA.