Simply Marvelous Season All Dry Rub and Seasoning is an all purpose seasoning that enhances the flavor of anything it touches - french fries, vegetables, chicken, beef, pork, it’s really an all around rub! The versatile flavor of Season All Seasoning is perfect for all kinds of cooking - competition BBQ, backyard BBQ and daily kitchen use. Season All dry rub will replace the salt and pepper in your seasoning cabinet, it’s the ultimate seasoning.